>>2,5 It was 2010. I was on synchtube watching a Seinfeld clip and someone mentioned something about George's expression, so I torrented the episode and posted the frame on /sci/ making fun of liberal arts majors. From there it spread like wildfire.
>>7 The meme masters never strive for fame, they work within the shadows striking like lightning and dispersing like the wind. Its all about the memes, not their creators.