NPCs are not soulless automatons

NPCs are egregore-controlled humans, they still have an independent mind but their mind is enslaved and used as a tool for expressing the egregore mind, like a two-way radio channel.
see https://en.wikipedia.org/wiki/Egregore
Its possible to disrupt the link to egregore by subversive thought insertion(aka memes), allowing the original mind to assert its will and independent thought. The egregore can't focus on multiple mental challenges simultaneously and the "radio channel" has limited capacity.
NPCs can be reformed to PCs.

>>23
If NPCs were capable of introspection they wouldn't spread it. But since NPCs think in black/white terms NPC/PC division cleanly falls into us/others system that allows NPCs to easily label their enemies as NPCs and proclaim themselves as PCs. A hidden benefit is that semi-conscious NPCs are forced to think before posting their hivemind drivel, lest they be critiqued as "another mindless NPC".
NPC is therefore the most useful meme that currently exists, and its censorship proves how fragile the NPCs minds are.
A NPC that has the shadow of "being exposed as NPC" looming over him, develops a reflex to not shitpost random NPC reactions - raising the quality of overall discussion.

>>25

A NPC that has the shadow of "being exposed as NPC" looming over him, develops a reflex to not shitpost random NPC reactions - raising the quality of overall discussion.

And yet >>24 exists.
Something is missing from your hypothesis.

>>26
That requires doubt on being a NPC(semi-conscious NPC). NPCs are not a monolithic species, they are capable of escaping their status. A->B reactions stop when NPC realizes how automatic and thoughtless they look.