So how does it work? Creating a new online community.

If you were to create a website that is to be an online community (forum, textboard, imageboard, hybrid, anything etc) how do you get people to it if you were not to go out and ``advertise'' it and instead simply just created the website, made it searchable through search engines utilizing keywords and the URL of the site, and simply letting it sit? Will people discover it and then stay and start posting?

Also not being able to discover it through association. The goal is to create an entirely new online culture that isn't influenced by 4chan/chans, reddit, other major online cultures, and of course /prog/.

Like a new Usenet.

One way I think is that if I have to advertise I'll advertise to all sorts of different technical but NORMAL (they don't go to ``weird'' sites like this or 4chan/reddit) people. Amateur radio operators, lisp programmers (the majority are old and normal people as you can see with rms and his comment about /g/ or Sussman's comment about /prog/), academics, etc. The goal is they will form a new online culture with their own in-jokes and so on.