Modern Computers

http://www.youtube.com/watch?v=7VFzXOf8BJo

What is the point of buying a piece of hardware, that won't even run without permission from Microsoft? Who owns the hardware - user or corporation?

Has anyone seen this?
http://www.kosagi.com/w/index.php?title=Novena_Main_Page
https://www.crowdsupply.com/kosagi/novena-open-laptop