Flat UIs hard to navigate, even for youngsters

https://www.nngroup.com/articles/flat-ui-less-attention-cause-uncertainty/

"On average participants spent 22 per cent more time (i.e. slower task performance) looking at the pages with weak signifiers," the firm notes. Why would that be? Users were looking for clues how to navigate. "The average number of fixations was significantly higher on the weak-signifier versions than the strong-signifier versions. On average, people had 25 per cent more fixations on the pages with weak signifiers."

The firm dispenses with the counter-argument that users were "more engaged" with the page.

Oh yes, not being able to find your way around websites just means you're engaged with it!


https://www.fastcodesign.com/3058094/the-problem-with-flat-design-according-to-a-ux-expert

But her favorite quote comes from a young adult–under 25–talking recently about navigating a flat web design: “I don’t [know what’s a link]. I just start clicking and praying that it works.”

Who would've fucking guessed Windows NT 4.0 is more usable than the modern web?

How much longer do I have to wait until this design bubble finally pops and everyone goes back to traditional UIs?
Even my god damn bank is overhauling it's user interface with flat bullshit.
Fucking kill me.

it is hard to make ui with css and html and ecmascropt. it is harder to make good website when bossladdy tell me it has to be at the very least 4.3 MB per page not including the advertisements and i go ok. i will use angular, and node, and jquery, and react, and meteor, but not backbroke because it is light, and some polymer, and some knockout, and a lot of mercury to make my web page big and show worthy. but i am hurting. my baby is larger than i am and the diabetes has became metastizied to her brain. why cant it be easy to build web with css and html? html is worse than <<<<<<<<<<<<<<lisp>>>>>>>>>>(sorry you forgot a closing tag here but i will fail gracefully because this is what being graceful is about hiding your imprefections from the common man so he wont know u are bleeding out on his porch because if he sees bad that is ungraceful>>. and css please dont get me started on css. who would think this is a good idea? html styling is ok and i can live with just <p> and <h*> * where this is a number, but i cannot live with the box modal. why do i need to wrap my navigation in an unordered list? why do i need to set invisible widths and silly display settings? why must inline be worthless? why must web not be a 1/2.7 centered <p> and <h> oscillation. why did you make me kill my child