Let's help each other fight this Brave New World

Complain about it, try to understand the reasons for it, and think up methods of combating it.

Can a filtering proxy serve as a private name server? I think so. Instead of relying on hosts file, which requires root on most phones, ads and malware can be blocked through a private name server or a filtering proxy.

Filtering proxies can also remove malicious javascript from pages whenever they detect them.

Thoughts?